Scientific basis of the evolution of marketing theories and their importance in the development of the national economics

Authors

  • Olga Ilyash International University of Finance Peremogy ave., 37, Kyiv, Ukraine, 03056 National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute" Peremogy ave., 37, Kyiv, Ukraine, 03056, Ukraine https://orcid.org/0000-0002-7882-3942
  • Irina Dzhadan International University of Finance Peremogy ave., 37, Kyiv, Ukraine, 03056, Ukraine https://orcid.org/0000-0003-3887-4312

DOI:

https://doi.org/10.15587/2313-8416.2017.105141

Keywords:

marketing, global marketing, evolution of marketing, marketing theories, national economy

Abstract

The article substantiates the scientific principles of evolution and the use of marketing theories in the development of the national economics. The structural connection of elements of the formation and development of the system of marketing and economics growth of the national economics is explored. The global role of marketing in the development of the world-economic system and economy of Ukraine is determined

Author Biographies

Olga Ilyash, International University of Finance Peremogy ave., 37, Kyiv, Ukraine, 03056 National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute" Peremogy ave., 37, Kyiv, Ukraine, 03056

Doctor of Economic Sciences, Professor

Department of Theoretical and Applied Economics

Irina Dzhadan, International University of Finance Peremogy ave., 37, Kyiv, Ukraine, 03056

Senior Lecturer

Department of Economics and Business

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Published

2017-06-29

Issue

Vol. 6 (2017)

Section

Economics

License

Copyright (c) 2017 Olga Ilyash, Irina Dzhadan

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