DOI: https://doi.org/10.15587/2312-8372.2018.124542

Development of economic approaches to the formation and evaluation of the strategy of construction enterprises

Tetiana Tsyfra, Yuliya Zapechnaya, Olexandr Gritcenko

Abstract


The object of research is the processes of formation and evaluation of the strategy of developers in the housing construction market, taking into account the housing affordability. One of the most problematic places is the sequence of these goals on the priority scale, which for each consumer can be different, depending on which one he prefers. Considering:

– various requirements of customers and investors to build;

– different functional purpose of objects;

– readiness to invest in improving the quality characteristics of these facilities;

– financial possibilities of the investor;

– the willingness of a particular designer and contractor to perform this kind of work.

In comparison with similar well-known economic approaches to the formation and evaluation of the market strategy of construction enterprises, the concept is based on ensuring «housing affordability». The main criteria for evaluation and housing are identified objectively reflect its future affordability for different segments of the population. According to the proposed approach, the weight factors of these factors for different types of housing affordability are determined, divided into five types.

Formalization of evaluation criteria for residential premises will allow management personnel of construction companies-developers:

– reduce the time spent on making decisions on choosing the type of apartments that will have a stable, long-term demand in the strategic perspective;

– optimize the technical and economic indicators of projects;

– optimize the cost parameters of objects.


Keywords


housing affordability; building construction affordability; market affordability strategy; affordable housing

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References


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GOST Style Citations


Tytok V. V. Suchasnyi stan protsedury otrymannia zamovnykom budivnytstva dozvilnykh dokumentiv // Shliakhy pidvyshchennia efektyvnosti budivnytstva v umovakh formuvannia rynkovykh vidnosyn. 2012. Vol. 28. P. 142–150.

Economy Rankings // The official site of Doing Business – the World Bank Group. 2017. URL: http://russian.doingbusiness.org/rankings (Last accessed: 04.11.2017).

Nepomniashchyi O. M., Isaienko D. V. Rehuliuvannia dozvilno-pohodzhuvalnykh protsedur u budivnytstvi vidpovidno do svitovykh standartiv // Publichne uriaduvannia. 2016. Vol. 1 (2). P. 49–60. URL: http://cyberleninka.ru/article/n/regulyuvannya-dozvilno-pogodzhuvalnih-protsedur-u-budivnitstvi-vidpovidno-do-svitovih-standartiv (Last accessed: 04.11.2017).

Lancaster K. J. A New Approach to Consumer Theory // Journal of Political Economy. 1966. Vol. 74, No. 2. P. 132–157. doi:10.1086/259131 

King A. T. The Demand for Housing: A Lancastrian Approach // Southern Economic Journal. 1976. Vol. 43, No. 2. P. 1077–1087. doi:10.2307/1057332 

Levy D., Murphy L., Lee C. K. C. Influences and Emotions: Exploring Family Decision-making Processes when Buying a House // Housing Studies, 2008. Vol. 23, No. 2. P. 271–289. doi:10.1080/02673030801893164 

Borsch-supan A., Pitkin J. On discrete choice models of housing demand // Journal of Urban Economics. 1988. Vol. 24, No. 2. P. 153–172. doi:10.1016/0094-1190(88)90036-8 

Johnson M. D. The Differential Processing of Product Category and Noncomparable Choice Alternatives // Journal of Consumer Research. 1989. Vol. 16, No. 3. P. 300–309. doi:10.1086/209216 

Bielienkova O. Yu., Shaoqing G. System for managing the efficiency of housing stock reconstruction on the basis of economic development // Standardisation of engineering construction. 2016. Vol. 1. P. 356–357.

Bielienkova O. Yu. Tendentsii rozvytku budivelnoi haluzi yak chynnyky formuvannia stratehichnoi konkurentospromozhnosti budivelnykh pidpryiemstv // Budivelne vyrobnytstvo. 2014. Vol. 57. P. 24–30.

Stetsenko S. P. Stratehichne upravlinnia systemoiu ekonomichnoi bezpeky rehionu // Ahrosvit. 2013. Vol. 24. P. 47–50.

Hoiko A. F., Sorokina L. V., Rehida O. V. Doslidzhennia efektyvnosti investuvannia zhytlovoho budivnytstva: rehionalnyi aspekt // Budivelne vyrobnytstvo. 2014. Vol. 57. P. 56–63.

Hoiko A. F., Sorokina L. V. Analitychna kharakterystyka rozvytku rynku zhytla m. Kyieva // Shliakhy pidvyshchennia efektyvnosti budivnytstva v umovakh formuvannia rynkovykh vidnosyn. 2016. Vol. 34. P. 83–97.

Bielienkova O. Yu., Shaotsin H. Otsinka profiliu developerskoi kompanii (na prykladi rekonstruktsii zhytlovoho fondu KNR // Naukovyi visnyk Bukovynskoho derzhavnoho finansovo-ekonomichnoho universytetu. Ekonomichni nauky. 2015. Vol. 28 (4). P. 51–54.

Izmailova K. V., Abashkina K. O. Obhruntuvannia ekonomichnoi dotsilnosti vstanovlennia soniachnykh batarei na zamiskykh zhytlovykh budynkakh // Budivelne vyrobnytstvo. 2017. Vol. 64. P. 23–29.

Rubtsova O. S. Peredumovy  vykorystannia CRM – systemy dlia optymizatsii stratehii realizatsii produktsii ta polipshennia biznes-protsesiv v pidriadnykh budivelnykh orhanizatsiiakh // Budivelne vyrobnytstvo. 2015. Vol. 59. P. 37–40.

Vdoskonalennia upravlinnia vytratamy vyrobnychykh resursiv na zabezpechennia yakosti u budivnytstvi / Krykun K. V. et al. // Shliakhy pidvyshchennia efektyvnosti budivnytstva v umovakh formuvannia rynkovykh vidnosyn. 2017. Vol. 35.

Kishchenko T. Ye., Husarova L. V. Pidvyshchennia efektyvnosti investytsiino-budivelnoho protsesu za rakhunok vykorystannia kontseptsii ta posluh developerskykh kompanii // Budivelne vyrobnytstvo. 2015. Vol. 59. P. 52–54.

Ushatskyi S. A., Serdiuk A. V. Orhanizatsiino-ekonomichni osnovy formuvannia ta rozvytku rynku dostupnoho zhytla: monograph. Vinnytsia: VNTU, 2011. 176 p.

Interim Report of the Green Growth Strategy: Implementing our commitment for a sustainable future. Paris, May 27–28, 2010. 90 p. URL: www.oecd.org/greengrowth

Housing Affordability Index Methodology. The National assotion of realtors. URL: https://www.nar.realtor/Research.nsf/Pages/HAmeth (Last accessed: 04.11.2017).

BIM (Building Information Modeling or Building Information Model). URL: https://ru.wikipedia.org/wiki/BIM







Copyright (c) 2018 Tetiana Tsyfra, Yuliya Zapechnaya, Olexandr Gritcenko

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ISSN (print) 2664-9969, ISSN (on-line) 2706-5448