Automatisation of make-up process of advertisements in periodicals

Authors

  • Владислава Евгениевна Романовская Kharkiv National University of Radio and Electronics, Lenina 14, Kharkov, 61166, Ukraine
  • Андрей Валериевич Бизюк Kharkiv National University of Radio and Electronics, Lenina 14, Kharkov, 61166, Ukraine
  • Наталья Николаевна Некрасова Kharkiv National University of Radio and Electronics, Lenina 14, Kharkov, 61166, Ukraine

DOI:

https://doi.org/10.15587/2312-8372.2013.12960

Keywords:

make-up automation, newspaper advertising, plug-in

Abstract

The main objective of the study was to determine the principles of advertising and to consider the software, which would permit to avoid repetitive actions, when making-up periodicals. The relevance of the study is determined by the insufficient examination of automation devices of advertising making-up, taking into account the factors affecting advertising effectiveness, the need for practical study of perception and effectiveness of advertising messages, the possibility of practical application of the results. This will make it possible to find new ways to ensure maximum publicity of advertising, which in turn will increase sales.

The article presents recommendations for an automated making-up of newspaper advertising. It considers specialization of the most popular software for making-up and peculiarities of the application of software, designed for a particular query.

We have created a set of recommended components of the automation advertising making-up system, which can be the basis for further improvement of the efficiency of an enterprise functioning.

Author Biographies

Владислава Евгениевна Романовская, Kharkiv National University of Radio and Electronics, Lenina 14, Kharkov, 61166

Student

Department of Mediasystem and Technology

Андрей Валериевич Бизюк, Kharkiv National University of Radio and Electronics, Lenina 14, Kharkov, 61166

Associated professor

Department of Mediasystem and Technology 

Наталья Николаевна Некрасова, Kharkiv National University of Radio and Electronics, Lenina 14, Kharkov, 61166

Assistant
Department of Mediasystem and Technology 

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Published

2013-03-29

How to Cite

Романовская, В. Е., Бизюк, А. В., & Некрасова, Н. Н. (2013). Automatisation of make-up process of advertisements in periodicals. Technology Audit and Production Reserves, 2(2(10), 3–5. https://doi.org/10.15587/2312-8372.2013.12960

Issue

Vol. 2 No. 2(10) (2013): Technology audit and production reserves

Section

Production reserves

License

Copyright (c) 2016 Владислава Евгениевна Романовская, Андрей Валериевич Бизюк, Наталья Николаевна Некрасова

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