Research of competitiveness of the enterprise on the principles of strategic planning

Authors

DOI:

https://doi.org/10.15587/2312-8372.2018.146091

Keywords:

competitive position of an enterprise in the market, enterprise competitiveness, strategic planning, professional competence of a manager

Abstract

The object of research is the economic processes that ensure the creation of conditions for the formation of competitiveness of an enterprise on the basis of strategic planning. The most problematic moments in the formation of competitiveness are the formulation of its criteria for the position of the strengths and weaknesses of the enterprise, as well as the opportunities and threats it may have in the external environment. And also, the difficulties of studying the level of negative impact of external factors of competitiveness of an objective nature.

The studies are carried out using a dialectical approach, according to which the combination of quantitative and qualitative characteristics of an enterprise in unity with economic relations is considered as a condition for increasing the production of competitive products, based on strategic planning. Using an integrated approach, a conceptual model of the influence of strategic planning on the level of enterprise competitiveness has been built.

It is determined that the market mechanism, in terms of which enterprises operate, is not able to create competition or competitive environment, since the production of the product is carried out not by the market, but by economic entities. Therefore, it is advisable to consider competition as a fundamental means of market reaction to the need to resolve the situation of confrontation on it.

Competitiveness of an enterprise should be interpreted as a combination of its qualitative and quantitative resource parameters and factors that are comparable in terms of, or close to them, with other enterprises provide for the production of competitive products.

The authors improve the interpretation of the term "strategic planning". Strategic planning is a systematic, well-coordinated path to change management, with the goal of achieving harmonious development of the enterprise and forming a common vision of its future. This is a mutually agreed mechanism for identifying and defining problems, coordinating realistic goals, objectives and strategies, the implementation of which will contribute to their solution and the formation of enterprise competitiveness.

The main professional competencies of the chief manager are defined, which reflect the integrated result of the interaction of his professional skills and directly affect the effectiveness of the formation of the strategic plan.

Author Biographies

Nataliya Pavlenchyk, Lviv State University of Physical Culture, 11, Kostiushko str., Lviv, Ukraine, 79007

Doctor of Economic Science, Associate Professor, Head of Department

Department of Economics and Management

Fedir Horbonos, Lviv University of Business and Law, 99, Kulparkіvska str., Lviv, Ukraine, 79021

Doctor of Economic Science, Professor, Rector

Anatolii Pavlenchyk, Lviv State University of Physical Culture, 11, Kostiushko str., Lviv, Ukraine, 79007

PhD, Associate Professor

Department of Economics and Management

Ruslan Skrynkovskyy, Lviv University of Business and Law, 99, Kulparkіvska str., Lviv, Ukraine, 79021

PhD, Associate Professor

Department of Business Economy and Information Technology

References

  1. Smith, A. (2016). An Inquiry into the Nature and Causes of the Wealth of Nations. CreateSpace Independent Publishing Platform, 416.
  2. Ricardo, D. (2004). The Principles of Political Economy and Taxation. Dover Publications, 320.
  3. Ansoff, I. (1988). The New Corporate Strategy, Revised Edition. Wiley, 288.
  4. Porter, M. E. (2004). Competitive Strategy Techniques for Analyzing Industries and Competitors. Simon & Schuster Ltd, 416.
  5. Treacy, M., Wiersema, F. (1997). The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. Basic Books, 224.
  6. Fyliuk, H. (2013). Problemy ta shliakhy pidvyshchennia konkurentospromozhnosti vitchyznianykh pidpryiemstv v umovakh hlobalizatsii. Visnyk Kyivskoho natsionalnoho universytetu im. Tarasa Shevchenka. Seriia: Ekonomika, 151, 5–8.
  7. Schumpeter, J. (1997). Theorie der wirtschaftlichen Entwicklung.: Eine Untersuchung über Unternehmergewinn, Kapital, Kredit, Zins und den Konjunkturzyklus. Duncker & Humblot; Auflage, 369. doi: http://doi.org/10.3790/978-3-428-07725-0
  8. Ansoff, I. (2007). Strategic Management Classic Edition. Palgrave Macmillan, 272.
  9. Andrews, K. (1971). The Concept of Corporate Strategy. Homewood: Dow Jowes – Irwin, 245.
  10. Thompson, A. A., Strickland, A. J. (2000). Strategic Management: Concepts and Cases. Chicago: Irwin, 928.
  11. Chandler, A. (1962). Strategi and Structure. Cambridge: MIT Press, Mass., 287.
  12. Porter, M., Sachs, J., McArthur, J. (2001). Executive Summary: Competitiveness and Stages of Economic Development. Global Competitiveness Report 20012002. New York: Oxford University Press, 16–25.
  13. Horbonos, F. V., Cherevko, H. V., Pavlenchyk, N. F., Pavlenchyk, A. O. (2010). Ekonomika pidpryiemstva. Kyiv, 463.
  14. Bazylevych, V. D. (Ed.) (2004). Ekonomichna teoriia: politekonomiia. Kyiv, 615.
  15. Mochernyi, S. V. et. al. (Eds.) (2001). Ekonomichna entsyklopediia. Vol. 2. Kyiv: Vydavnychyi tsentr «Akademiia», 848.
  16. Pavlenchyk, N. F. (2014). Rynok silskohospodarskoi produktsii: metodolohichni ta metodychni osnovy formuvannia i funktsionuvannia. Lviv: Liha-Pres, 392.
  17. Konkurentospromozhnist pidpryiemstva. Available at: https://uk.wikipedia.org/wiki/Конкурентоспроможність_підприємства Last accessed: 20.01.2018
  18. Nykolyuk, O. (2014). Conceptual principles of competitiveness of enterprises. Management Theory and Studies for Rural Business and Infrastructure Development, 36 (3), 608–615. doi: http://doi.org/10.15544/mts.2014.057
  19. Pavlenchyk, A. (2011). Teoretychni osnovy ta evoliutsiia poniattia «Stratehichnyi menedzhment». Visnyk Lvivskoho natsionalnoho ahrarnoho universytetu: Ekonomika APK, 18 (1), 183–188.
  20. Skrynkovskyi, R. (2016). Diahnostyka stratehichnoho protystoiannia pidpryiemstv-konkurentiv. Biznes Inform, 5, 196–201.

Published

2018-05-17

How to Cite

Pavlenchyk, N., Horbonos, F., Pavlenchyk, A., & Skrynkovskyy, R. (2018). Research of competitiveness of the enterprise on the principles of strategic planning. Technology Audit and Production Reserves, 5(4(43), 9–14. https://doi.org/10.15587/2312-8372.2018.146091

Issue

Section

Economics and Enterprise Management: Original Research