DOI: https://doi.org/10.15587/2312-8372.2015.37959

Possibilities of introduction of electronic trade under conditions of meat processing enterprises

Андрій Миколайович Одарченко, Катерина Вікторівна Сподар, Євгенія Борисівна Соколова

Abstract


The article examined with aspects of practical application of wide variety of forms, methods and means of e-commerce in a particular company.

The aim of the study was to evaluate the current state of e-commerce in Ukraine. Ways to implement e-commerce on the investigated meat processing Kharkov Ltd. "PIK and K".

As the results of the researches it is found that Web-site of the company "PIK and K" is not only a way to send messages to potential customers, but also complement the advertising campaign, which provides the opportunity for feedback and interactive work with the company. It was found that the Internet-shop (e-mail, virtual, e-shop) is one of the most popular e-commerce business models in the field of B2C, designed to promote consumer products on the market, increase sales, attract new customers. Requirements for online store are analyzed and aspects of its development and implementation in a meat processing plant are identified.

Thus, the use of modern innovative means of electronic commerce by enterprises will strengthen the market position and increase profits. The presented results of the research are promising in terms of increasing knowledge on the practical implementation of innovative methods of trade in the food industry in Ukraine.

Keywords


e-commerce; Internet commerce; Internet; meat processing enterprise; Internet-shop; automated control system

References


Global Internet and E-Commerce Trends 2010. (2010). GmbH&Co.KG, 251.

Sikander, J. B., Sarma, V. O. (2010). A Prescriptive Architecture for Electronic Commerce and Digital Marketing. Microsoft Ltd, 98.

Liang, Y., Nie, G. (2010). Research and Design of a Grid Based Electronic Commerce Recommendation System. Journal of theoretical and applied electronic commerce research, Vol. 5, № 1, 71-80. doi:10.4067/s0718-18762010000100007

Ahamed, S. S. R. (2010). Modes of electronic commerce: real issues and cases. Computer sciences and Telecommunications, № 5, 10-20.

E-Commerce in Ukraine 2009-2011 [Elektronnaya komertsiya v Ukraine 2009-2011]. Available: http://gemius.com.ua/ua/raporty/2011-05/03

Tenytska, N. B., Chaykina, A. O. (2011). Status and prospects of development of sales of goods through electronic networks in modern business environment [Stan ta perspectyvy rozvytku systemy zbutu tovariv cherez electronni merezhi v suchasnykh ymovakh gospodaryuvannya]. Journal of Khmelnitsky National University, T. 3, № 3, 176-179.

Kopishynska, O. P., Kalinichenko, A. V., Kalinichenko, V. M. (2008). Prospects for the introduction of e-commerce technologies in the agricultural sector Ukraine [Perspectyvy vprovadzhennya tekhnologiy elektronnoi komercii v agrarnomu sektori ekonomiku Ukrainy]. Radio electronic and computer systems, 7, 9–13.

Denicenko, E. (2012). More than a shop [Bolshe, chem magazin]. Expert North-West, № 11, 26–28.

Fomina, U. A., Fomin, E. V. (2011). Electronic system of goods market for agriculture, [Electronnaya sistema tovarnogo rynka dlya selskogo hozyaistva], Journal of Institutional Studies, Т. 3, № 2, 104.

Internet shops. The second coming? [Internet-magaziny. Vtoroe prishestvie]. (March 15, 2010). Sales channels, Special Issue №1 (57). Available: http://www.crn.ru/numbers/spec-numbers/detail.php?ID=36493

E-commerce – is b2c, and c2c, and b2b and to mix that it is hardly worth [Electronnaya komerciya – eto b2c, и c2c, и b2b, smeshyvat kotorye vryadli stoit]. (21.01.2013). Available: www.bishelp.ru/svoe_delo/otrasl/internet/2101_elektron.php


GOST Style Citations


Global Internet and E-Commerce Trends 2010 [Text]. – GmbH&Co.KG, 2010. – 251р.

Sikander, J. B. A Prescriptive Architecture for Electronic Commerce and Digital Marketing [Text] / J. B. Sikander, V. O. Sarma. – Microsoft Ltd, 2010. – 98 p. 

Liang, Y. Research and Design of a Grid Based Electronic Commerce Recommendation System [Text] / Y. Liang, G. Nie // Journal of theoretical and applied electronic commerce research. – 2010. – Vol. 5, № 1. – P. 71-80. doi:10.4067/s0718-18762010000100007

Ahamed, S. S. R. Modes of electronic commerce: real issues and cases [Text] / S. S. Riaz Ahamed // Computer Sciences and Telecommunications. – 2010. – № 5. – P. 10-20.

Электронная коммерция в Украине 2009-2011 [Электронный ресурс] // Gemius. – Режим доступа: \www/URL:.http://gemius.com.ua/ua/raporty/2011-05/03

Теницька, Н. Б. Стан та перспективи розвитку системи збуту товарів через електронні мережі в сучасних умовах господарювання [Текст] / Н. Б. Теницька, А. О. Чайкіна // Вісник Хмельницького національного університету. – 2011. – T. 3, № 3. – С. 176-179.

Копішинська, О. П. Перспективи впровадження технологій електронної комерції в аграрному секторі економіки України [Текст] / О. П. Копішинська, А. В. Калініченко, В. М. Калініченко // Радіоелектронні і комп’ютерні системи. – 2008. – № 7. – С. 9–13.

Денисенко, Е. Больше, чем магазин [Текст] / Е. Денисенко // Эксперт Северо-Запад. – 2012. – № 11. – С. 26–28.

Фомина, Ю. А. Электронная система товарного рынка для сельского хозяйства [Текст] / Ю. А. Фомина, Э. В. Фомин // Journal of Institutional Studies. – 2011. – Т. 3, № 2. – С. 104.

Золотов, Д. Интернет-магазины. Второе пришествие? [Электронный ресурс] / Д. Золотов // Каналы сбыта. – 15 марта 2010 года. – Спецвыпуск №1 (57). – Режим доступа: \www/URL: http://www.crn.ru/numbers/spec-numbers/detail.php?ID=36493

Викторов, Д. Электронная коммерция – это и b2c, и c2c, и b2b, смешивать которые вряд ли стоит [Электронный ресурс] / Д. Викторов. – Режим доступа: \www/URL:. www.bishelp.ru/svoe_delo/otrasl/internet/2101_elektron.php. – 21.01.2013.







Copyright (c) 2016 Андрій Миколайович Одарченко, Катерина Вікторівна Сподар, Євгенія Борисівна Соколова

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

ISSN (print) 2664-9969, ISSN (on-line) 2706-5448