DOI: https://doi.org/10.15587/2312-8372.2016.65824

Formation of supply chains on the basis of socially responsible marketing and sustainable development

Лариса Володимирівна Козин

Abstract


The research is conducted to examine the issues of supply chains’ formation on the basis of socially responsible marketing and sustainable development. Despite the significant amount of scientific work carried out in this area, it is too complex and multilateral and needs further development. In particular, the study highlighted a basic goal of sustainable and responsible supply chain of an enterprise. It is to create, support and develop environmental, social and economic efficiency for all stakeholders that are involved in the supply of products and services to the market in the long term perspective. The role of partnership with contractors in a system of efficient market activity is grounded. On this basis, a general model of socially responsible supply chain is developed. Its key idea lays in the transformation of business processes towards the establishment of an appropriate system of governance and support of contractors in their approaching the standards of sustainability and responsibility as well as the integration of such criteria at the heart of relationships with partners. The theme of this study is inexhaustible and leaves broad opportunities for further development.


Keywords


supply chains; socially responsible marketing; sustainable development; transactional relationship; partnership

References


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GOST Style Citations


Lambert, D. M. Developing and Implementing Supply Chain Partnerships [Text] / D. M. Lambert, M. A. Emmelhainz, J. T. Gardner // International Journal of Logistics Management. – 1996. – Vol. 7, № 2. – Р. 1–18. doi:10.1108/09574099610805485

Сток, Дж. Р. Стратегическое управление логистикой [Текст]: пер. с англ. / Дж. Р. Сток, Д. М. Ламберт. – 4-е изд. – М.: ИНФРА-М, 2005. – 797 с.

Supply Chain Sustainability: A Practical Guide for Continuous Improvement [Electronic resource]. – Ed. 2. – UN Global Compact Office and BSR, 2015. – Available at: \www/URL: https://www.unglobalcompact.org/docs/issues_doc/supply_chain/SupplyChainRep_spread.pdf. – 18.03.2016.

Spring, M. Book review of Strategy and Organization in Supply Chains [Text] / M. Spring // Journal of Purchasing & Supply Management. – 2005. – Vol. 11. – P. 208.

Carter, C. R. A Framework of Sustainable Supply Chain Management: Moving Toward New Theory [Text] / C. R. Carter, D. S. Rogers // International Journal of Physical Distribution & Logistics Management. – 2008. – Vol. 38, № 5. – P. 360–387. doi:10.1108/09600030810882816

Меджибовська, Н. С. Сучасні тенденції управління ланцюгами поставок [Текст] / Н. С. Меджибовська // Праці Одеського політехнічного університету. – 2011. – № 1 (35). – С. 284–290.

Maloni, M. J. Corporate social responsibility in the supply chain: An application in the food industry [Text] / M. J. Maloni, M. E. Brow // Journal of Business Ethics. – 2006. – Vol. 68, № 1. – P. 35–52 doi:10.1007/s10551-006-9038-0

Narasimhan, R. The effects of integrated supply management practices and environmental management practices on relative competitive quality advantage [Text] / R. Narasimhan, T. Schoenherr // International Journal of Production Research. – 2012. – Vol. 50, № 4. – P. 1185–1201. doi:10.1080/00207543.2011.555785

Zhu, Q. Examining the Effects of Green Supply Chain Management Practices and their Mediations on Performance Improvements [Text] / Q. Zhu, J. Sarkis // International Journal of Production Research. – 2012. – Vol. 50, № 5. – P. 1377–1394. doi:10.1080/00207543.2011.571937

Walker, H. Sustainable Supply Chain Management Across the UK Private Sector [Text] / H. Walker, N. Jones // Supply Chain Management: An International Journal. – 2012. – Vol. 17, № 1. – P. 15–28. doi:10.1108/13598541211212177

Hollos, D. Does Sustainable Supplier Cooperation Affect Performance? Examining Implications for the Triple Bottom Line [Text] / D. Hollos, C. Blome, K. Foerstl // International Journal of Production Research. – 2012. – Vol. 50, № 11. – P. 2968–2986. doi:10.1080/00207543.2011.582184

Locke, R. M. Virtue out of Necessity? Compliance, Commitment, and the Improvement of Labor Conditions in Global Supply Chains [Text] / R. M. Locke, M. Amengual, A. Mangla // Politics and Society. – 2009. – Vol. 37, № 3. – P. 319–351. doi:10.1177/0032329209338922







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ISSN (print) 2664-9969, ISSN (on-line) 2706-5448