ASSESSMENT OF EXISTING APPROACHES TO ECOLOGICAL MARKETING FOR ORGANIC PRODUCTION UNDER CONDITIONS OF MILITARY CONFLICT

Abstract

The question of the functioning of ecological marketing as an integral system for achieving the appropriate level of food security and the formation of a global ecologically oriented consumption culture is considered. The focus of consideration of this issue is aimed at small and medium-sized business entities in the context of the social responsibility of business to society. The inefficiency and inability of agricultural holdings to ensure the appropriate level of social responsibility from the standpoint of meeting environmental needs is emphasized. An overview of the general indicators of the market situation of the organic products market in Ukraine was carried out. An analysis of the international and domestic legal framework of environmental and organic legislation was carried out and, based on the analysis, modern legal problems were identified and ways to solve them were outlined, taking into account the European integration factor. Particular attention is paid to the issue of Ukraine’s capabilities to actually implement the provisions of the European Green Agreement. The impossibility at the current stage to ensure the necessary rate of cultivation of organic food products, including due to legislative and procedural problems of the domestic organic sector, was emphasized. In addition, the impact of full-scale armed aggression by Russia on the current state of export-import operations on the market of organic products was considered and ways to overcome this problem were determined.