Sustainable development strategies as a basis for the integration of environmental responsibility and corporate innovations

Authors

DOI:

https://doi.org/10.33730/2310-4678.1.2026.359905

Keywords:

green economy, green innovations, corporate social responsibility (CSR), ESG approaches, environmental management, strategic management

Abstract

The article examines sustainable development strategies as a key basis for integrating environmental responsibility and corporate innovations into the activities of modern enterprises in the context of the transformation of the global economy and the intensification of environmental challenges. The relevance of the study is determined by the need for businesses to transition to operating models focused on the principles of the green economy, resource efficiency, and long-term competitiveness. The methodological basis of the study is a set of general scientific and special methods of research, in particular analysis and synthesis, system and structuralfunctional approaches, comparative analysis, generalization of scientific sources, as well as logical-analytical methods. As a result of the analysis, it was established that the comprehensive integration of environmental responsibility and corporate innovations into the strategy of sustainable development of enterprises provides a systematic increase in the efficiency of resource use, in particular materials, energy, and financial resources, and also contributes to the optimization of production processes and the reduction in operating costs. At the same time, the introduction of green innovations contributes to the growth of the investment attractiveness of companies, the formation of long-term competitive advantages, and the strengthening of corporate capital. It has been proven that the integration of environmental initiatives has a positive impact on the social aspect of enterprises, in particular, it increases the involvement and loyalty of personnel, contributes to the formation of a positive image of the company among consumers and stakeholders, and also stimulates active interaction with public and regulatory institutions. A methodological approach to assessing the effectiveness of the integration of environmental responsibility and corporate innovations allows us to quantitatively determine the impact of green practices on the economic, social, and environmental indicators of enterprises, which makes it suitable for use in the processes of strategic planning, corporate resource management, and decision-making regarding the development of innovative environmental projects. This approach creates the basis for the formation of systematically balanced corporate strategies that combine economic efficiency with the principles of sustainable development and the green economy

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Published

2026-02-17

Issue

No. 1 (2026)

Section

Articles

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