Synthesis of еpatage and minimalism in modern collections of eco-clothing

Abstract

Purpose. The article provides explanation of epatage concept and minimalism, their combination in fashion, identifying environmental design in the context of fashion innovations, analysis of eco-style in collections of modern designers and justification of primary source in eco-clothing collections creation. Research methodology consists in application of systematization, classification and grouping of materials at the different stages of planning. The comparative analysis, literature-analytical and associative methods are used as a basis of methodological principles of creation of fashionable appearance. Scientific novelty. .Research enables to define the new necessities of young people in accordance with the modern innovative and ecological moods in fashion industry, which constantly would underline absence of dictate fashions and right of everybody to his\her own individuality and self-expression and a choice of unique style, that is characteristic for the synthesis of epatage and minimalism in modern collections of еkо-clothes. Conclusions. Clothes, which underlines individuality, unsurpassability and eccentricness and helps to stand out, that requires creations of collections of epatage clothes takes on great importance for a man of today. However, for a special approach associated with a deviation from the scope of modern traditional style, designers combine it with other styles, often including minimalism. Professional experience in these collections often provides a way of expression, the possibility always to explain what is behind the creation of each collection. Synthesis of epatage and minimalism in modern collections is impossible without ecological aspect and eco-style which is demanded by modern society. That is why analysis of the main stages of epatage collections design development with minimalism elements is required. Also it implies creation of epatage eco-clothing as separate design trend in a period of globalisation greening of public life as well as radical changes of life standards, particularly in clothing.