Formation of social design and place of social advertising in Ukraine
Abstract
The purpose of the work is to analyze the dynamism of the development of social design in Ukraine and to characterize its present condition and circumstances, which became the prerequisites for its progress. The methodology of the research consists of the functional-planned analysis and method of informational approach to the search and anal- ysis of scientific, graphic and historical materials, directions of the development of social projects in Ukraine and the accompanying events, revealing their most informative aspects and synthesis of the general picture of the events and results that led to them. The scientific novelty of the work lies in the disclosure of graphic methods and design concepts used in the collected and submitted for consideration in the article analogs of the existing Ukrainian forums and exhibi- tions. devoted to ecological and social problems that have gained international recognition. Conclusions. Social adver- tising is a new, but more and more popular way to ensure the self-organization of society, emphasizing the individual's individuality of every citizen of society. The popularization of the idea of social fashion and examples of the application of social design in Ukraine currently requires the development of the ecological consciousness of citizens, in particular, involving younger generation into solving the most important environmental and social problems through their partici- pation in cultural-mass organizations, environmental protection, educational and other activities.
Downloads
Published
Issue
Section
License
![Creative Commons License](http://i.creativecommons.org/l/by/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).