NATIONAL IDENTITY AS A CRISIS CHALLENGE FOR IMMIGRANTS FROM THE EAST OF UKRAINE

Abstract

The purpose of an article is to analyze the concept of «the identity» of theoretical discourse, to identify its crisis for settlers from the East of Ukraine and to search for possible ways out of the marginality zone. The methodology. To achieve this goal, the following research methods were used: semiotic analysis, the generalization of the problem under study, content analysis, systemic and historiographical methods, scientific works from the theory and history of culture, ethnocultural science were used. Scientific novelty. The research consists in summarizing the concept of «national identity» and identifying its critical state in the context of a military conflict. Conclusions. In modern conditions, essential changes occur in the socio-cultural space and the formation of a national identity of the individual. Man, as a social being, is in constant interaction with the surrounding world, with other people and continuously identifies himself with different social groups, defines his status in society, his attitude to one or another event. Maximum consideration of historical experience and the creation of sophisticated methods for the study of ethnonational identity will contribute to the procedural nature of the concept being studied.