Font and color as important elements of website design: communicative aspect
Abstract
The purpose of the study is to identify the preconditions for building a website style, disclosing the main stages of web design development on the way to creating a modern information and communication environment. Describe the main elements of the website and offer a model design page layout. The methodology of the research consists in a planned analysis of the application of methods of constructing websites and a search analysis of scientific and graphic materials on the development of the information and communication environment by means of web design. The scientific novelty consists in the study of the phenomenon of web design as the basis of the modern information and communication environment, the establishment of the relationship of digital technologies and consumers in the context of modern web design, means of conversion of the company / company website. Conclusions.Thus, the creation of a modern website requires some effort, in order to accomplish this task it is necessary to take into account the size and design of the font and its artistic record, which affects the overall composition when creating web design. In addition, each developed product, in particular, the company's website, has its own specific features that must be taken into account when creating hypertext structures of the text of the site. When choosing the main color of a website, it is also necessary to take into account the emotional meaning of color, which depends on the content of the work and meets the requirements of graphic design aesthetics, including web design.
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