THE FORMS OF THE NATIONAL OPERAS REPRESENTATION IN THE VIRTUAL ENVIRONMENT UNDER MARTIAL LAW (ON THE EXAMPLE OF THE ACTIVITIES OF THE OPERA THEATRES OF KYIV, LVIV AND ODESA IN 2022)

Abstract

The purpose of the research is to compare the forms of the representations of the opera houses in the virtual environment under the martial law on the examples of national operas of Kyiv, Odesa and Lviv in 2022. The research methodology is based on the interdisciplinary approach, which includes the knowledge form cultural studies, media studies and management of sociocultural activity. The main method of the article is comperative one because we have tried to show the form of the representation in virtual environment of the opera theatres with the same status – national, academic and being not evacuated. Scientific Novelty. The scientific novelty of the research is the comparative analysis of the forms of the representations of the opera houses in the virtual environment under the martial law on the examples of national operas of Kyiv, Odesa and Lviv in 2022. Conclusions. Basing of the content, highlighted on the researched theatres official websites and mass media, we can distinguish several indicators of the theatres’ work, which can be the markers of their virtual activity in the conditions in wartime. So, we can say about the following positions: mentions in foreign mass media, online events, a cultural product of the theatre on international streaming platforms, virtual tours, periodicals and video projects.

Key words: cultural product, virtual environment, opera houses of Ukraine, video project, streaming platform.