Modern Ukrainian Theatre in the Dimension of Internet Culture

Abstract

The purpose of the article is to reveal the peculiarities of the functioning of the Ukrainian theatre of the second – beginning of the third decade of the 21st century in the dimension of Internet culture. Research methodology. The principle of scientific objectivity, analytical, cultural, systemic, typological, and structural-functional method was applied to generalise the theoretical and methodological foundations of the study of Internet culture, to identify the peculiarities of the functioning of modern Ukrainian theatre in the cultural environment of the Internet. Scientific novelty. The trends of the development of modern theatre culture were studied through the prism of the specifics of the Internet space. The cultural environment of the Internet was considered as an important factor in the functioning of theatrical culture in the modern digital society. The peculiarities of the representation of modern Ukrainian theatre in the Internet space were revealed using the example of interactive sites and virtual tours. The concept of "Internet culture" was clarified. Conclusions. Internet culture forms a high level of general human culture due to the property of representing modern progressive cultural practices; oriented on the principles interconnected with modern culture (montageability, clipability); characterised by dynamism, interactivity, variability, a special ratio of heterogeneity and unity. The Internet space represents a new dimension of interaction between the theatre and the audience, the discovery of new ways of creating and presenting theatre, as well as new forms of interaction between the actor and the audience in these theatrical contexts. It acts as a part of cultural communication, in which multimedia technologies allow creating a new type of communication, and the Internet is a channel for broadcasting. The consequence of this is the formation of theatrical content as a specific sphere of the Internet environment. The nature of these changes is a promising subject of further scientific reflection. At the current stage, the Internet space and its cultural environment lead to the emergence of innovative ways to satisfy the informational needs of potential theatre viewers, provide forms of presentation of Ukrainian theatre and opportunities for interactive engagement that are relevant for the modern digital society.

Keywords: Internet culture, Internet, theatre culture, digital society, Ukrainian theatre, official sites, virtual tours.