TITLES AND ANIMATION GRAPHICS IN MOVIES AND ON TV

Abstract

Purpose of the article is to analyze the functions of titles and animated graphics in cinema and on television, to reveal the peculiarities of their application in various audiovisual works and to determine the ways of its realization. The methodology of the study involves the use of visual analysis of cinema and TV-products, which will allow understanding the essential functions of titles and animated graphics in modern audiovisual works. The scientific novelty of the research is that it contains the basic principles of the use of titles and animated graphics in various audiovisual works and their impact on the figurative solution of cinema and TV-products. Conclusions. Titles in cinema, besides the purely informational function, gradually began to bring emotional and semantic associations into a visual sequence of films, playing the role of a kind of graphic overture. Synthesis of titles and animations became animated graphics. Today on television, both the TV channel itself and the TV program must have their own individual visual style, which is created with the help of a musical design and helps the viewer to easily identify the TV program. Animated graphics have also become widespread in infographics and in presentations. Thus, the analysis of the use of titles and graphics in cinema and on TV allowed the author to formulate a system of concepts about the use of animated graphics in films and TV programs, which is essential for the practice of creating a variety of audiovisual products.