Numismatic contest "The best coin of the year " as an effective means of national bank of Ukraine branding
DOI:
https://doi.org/10.32461/149832Keywords:
commemorative coins, contest, National Bank of Ukraine, brand, branding, imageAbstract
Purpose of Article. The goal of the work is based on the development dynamics analyzes as well as artistic and aesthetic value determination of the contest "The Best Coin of the Year”, disclosure of the essence and popularity of the contest, its role in disseminating information about the annual issues of commemorative coins, determination of the purpose of the contest "The Best Coin of the Year" as one of the formation aspects the National Bank of Ukraine brand. Methodology. The methodology of the work consists of the application of analytical, systematic and cultural science methods of conducting scientific research, which enable to study and analyze the development of the numismatic contest "The Best Coin of the Year" holistically in the context of its influence on the formation of the National Bank image. Scientific Novelty. The scientific novelty lies in the theoretical reasoning of the essence and peculiarities of the numismatic contest "The Best Coin of the Year" for creating a positive brand of the National Bank of Ukraine. Conclusions. It is proved that the contest of commemorative coins is one of the priority vectors of the numismatic policy of the state aimed at increasing the demand for Ukrainian numismatic products, and, most importantly, the overall perspective for the development of the mentioned sphere in Ukraine.
References
Національний банк України: Конкурс «Краща монета року» [Електронний ресурс] - Режим доступу: http://www.bank.gov.ua/control/uk/currentmoney/cmcoin/list
Постанова правління Національного банку України «Про затвердження Інструкції про організацію виготовлення, випуску в обіг і реалізації пам’ятних та інвестиційних монет України, сувенірної продукції» від 30.05.2012 № 213.
Постанова правління Національного банку України «Про затвердження Положення про проведення щорічного конкурсу «Краща монета року України» від 13.04.2011 № 108.
National Bank of Ukraine: Competition "The Best Coin of the Year". Retrieved from http://www.bank.gov.ua/control/uk/currentmoney/cmcoin/list (accessed 25 July 2017) [in Ukrainian].
Postanova pravlinnia Natsionalnoho banku Ukrainy «On approval of the Instructions on the organization of production, issue and sale of commemorative and investment coins of Ukraine, souvenirs» vid 30.05.2012 № 213 [in Ukrainian].
Postanova pravlinnia Natsionalnoho banku Ukrainy «On approval of the Regulations on the annual contest" The Best Coin of the Year in Ukraine» vid 13.04.2011 № 108 [in Ukrainian].
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