Formation and development of the fashion industry in Ukraine

Abstract

Purpose of the article. Based on a critical analysis of the material and analysis of the origin and formation of the fashion industry in Ukraine to determine its components and characterize the principles of their work. Methodology. The specifics of the study logically affected its methodological principles. Accordingly, methods such as analysis, synthesis, analogy, as well as comparative-historical and systemic approaches were used. Such a methodological basis allowed us to compare the formation and development of the fashion industry in Ukraine and abroad in historical, cultural, and fashion discourses. The scientific novelty of the work is to determine the components of the fashion industry of Ukraine, its development, and its role in the development of national culture and preservation of national identity. Conclusions. The birth of the fashion industry has taken place in Ukraine since the 1990s. In Ukraine, doing business with key players in the market of the fashion industry, those who actually perform the function of fashion designers differ from the world's traditional forms. It can be concluded that in Ukraine it is possible to distinguish between companies that position themselves as a trademark, as well as companies that act as design brands that often work on tolling schemes.