Problems of using Ukrainian geometric ornament in the context of the national design system development at the beginning of XXI century

Abstract

The purpose of the article consists in identifying the actual components of the national design system formation at the beginning of the XXI century. In particular, was been researched the study level of the influence of geometric ornaments as identifiers of national culture. Methodology. Analytical, logical, and chronological methods were being used. The scientific novelty consists in fact of first time systematically investigating the meaning of a geometric ornament as an art form that marking Ukrainian culture in the context of cultural globalization. Conclusions. As a result of generalizing the scientific views of various fields of knowledge, were marked the most significant conditions and problems of using the geometric ornament of Ukraine in visual communications at different time periods. Conditions include the «modernization» of graphic techniques and using a wide specter of intersectoral knowledge. The main problems are: unsystematic and insufficiently formed theoretical base, low professional level of designers (ignoring organizing visual-communicative elements rules, disharmony in the color solution, low graphic culture). As a result, were formed main directions for using geometric ornaments in graphic design projects. These directions are a synthesis of intersectoral knowledge, improvement of the designer's stylization and composition skills, using ornamental compositions with considering to context.

Keywords: ornament, geometric ornament, graphic design, visual identification of ethnic culture.