Transformational Processes of Pop Music in Contemporary Cultural Space of Ukraine

Abstract

The purpose of the research is to disclose the essence and directions of transformations in the pop music of Ukraine, identify their influence on the cultural space, and shape the musical identity of the country. The methodology of researching transformation processes in pop music in contemporary Ukrainian cultural space includes the following stages: analysis of theoretical studies ‒ studying scientific literature on the research issues, including domestic and foreign works in musicology, cultural studies, social psychology, and sociology of culture; empirical research ‒ analysing the repertoire of Ukrainian pop performers, their creativity, and audience perception; interpretation of the obtained results, development of conclusions, and recommendations. Methods such as content analysis, comparison, and synthesis were used for analysing theoretical sources. For collecting empirical data, methods like content analysis, sociological surveys, and expert assessment were employed. The scientific novelty of the research lies in the fact that, for the first time, comprehensive investigations have been conducted into the transformative processes of popular music in the contemporary cultural space of Ukraine. The study identifies the main directions of transformation in pop music, analyses their causes, and explores their consequences. Conclusions. The transformation of popular music is a natural process that reflects changes in the cultural space of society. It occurs under the influence of factors such as globalisation and internationalisation of culture, the development of new technologies, and shifts in the social and cultural demands of the audience. The transformative processes in Ukrainian popular music signify continuous development and adaptation to changes in the contemporary cultural landscape. They define new musical trends, shape cultural identity, and contribute to mutual understanding between national and global musical heritages. Research into these processes is essential not only for understanding popular music as a cultural phenomenon but also holds practical significance. Supporting the development of popular music in Ukraine is crucial, fostering the creativity of talented performers and promoting Ukrainian popular music. It is important to closely monitor changes in genre structures, musical technologies, and the social and cultural demands of the audience to react timely and appropriately.

Keywords: pop music, transformation, contemporary cultural space, globalisation, identity.