Import substitution and diversification of enterprise exports on the way to innovative development
DOI:
https://doi.org/10.15587/2313-8416.2018.143473Keywords:
import substitution, export diversification, innovation, crisis management, strategic development, enterprise potentialAbstract
The low level of management in the processes of domestic enterprises strategic management requires the adoption of innovative strategic steps for their rapid and effective development. On the one hand, the formation of an import substitution strategy, namely, reorientation of production on its own forces, the process of modernizing production facilities and the creation of a competitive product to meet the needs of consumers, and on the other, the diversification of exports, which are measures of anti-crisis management and the latest direction of stable economic development of domestic enterprises
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