The use of cholistic marketing as a condition of efficient management by industrial enterprise
DOI:
https://doi.org/10.15587/2313-8416.2018.153372Keywords:
industrial enterprise, marketing concepts, holistic marketing, external factors, internal factorsAbstract
The strengthening of the role of marketing in the management system of an industrial enterprise are revealed in the article. The main factors and conditions contributing to the increase in the efficiency of management in the enterprise are investigated. Significant external and internal conditions of using marketing concepts are systematized. The level of marketing orientation of the enterprise is determined depending on the external and internal conditions. It is concluded that industrial enterprises need to use the concept of holistic marketing as the most promising
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