Marketing management of educational activities of the postgraduate pedagogical education institute
DOI:
https://doi.org/10.15587/2313-8416.2015.41394Keywords:
marketing management in education, market of educational services, segmentation, marketing mixAbstract
The article explains the necessity of using marketing in education, provides a definition of marketing management training activities of the postgraduate pedagogical education institute are given as technology of education institution management; the mechanisms for determining the market segments are revealed; induced the characteristic of head of the institution of postgraduate education system is given; the necessity of creating the marketing environment of the institution is grounded
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