The subordinate concept ‘marketing’ in the contemporary business English discourse
DOI:
https://doi.org/10.15587/2313-8416.2015.42844Keywords:
concept ‘marketing’, business discourse, notional component, sense centre, dynamic frameAbstract
The paper considers architectonics of the concept ‘marketing’ as a subordinate one to the concept ‘market’ which, alongside with other concepts, organizes the conceptual sphere of the basic concept ‘trade’. The notional, sense (sense centres), and schematic (dynamic frame) components are researched, the model of the concept inner structure is developed
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