Method for effective usage of Google Analytics tools

Authors

  • Ирина Николаевна Егорова Kharkiv National University of Radio Electronics 14 Lenina ave., Kharkov, Ukraine, 61166, Ukraine
  • Олеся Николаевна Кадушкевич Kharkiv National University of Radio Electronics 14 Lenina ave., Kharkov, Ukraine, 61166, Ukraine

DOI:

https://doi.org/10.15587/2313-8416.2016.58765

Keywords:

method, conversion, website, search optimization, web analytics, goal, source, traffic

Abstract

Modern Google Analytics tools have been investigated against effective attraction channels for users and bottlenecks detection. Conducted investigation allowed to suggest modern method for effective usage of Google Analytics tools. The method is based on main traffic indicators analysis, as well as deep analysis of goals and their consecutive tweaking. Method allows to increase website conversion and might be useful for SEO and Web analytics specialists

Author Biography

Ирина Николаевна Егорова, Kharkiv National University of Radio Electronics 14 Lenina ave., Kharkov, Ukraine, 61166

Candidate of the technical Sciences, Professor

Department of Mediasystems and Technologies

References

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Published

2016-01-25

Issue

Vol. 1 No. 2 (18) (2016)

Section

Technical Sciences

License

Copyright (c) 2016 Олеся Николаевна Кадушкевич, Ирина Николаевна Егорова

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