Методика эффективного использования инструментов Google Analytics
DOI :
https://doi.org/10.15587/2313-8416.2016.58765Mots-clés :
методика, конверсия, сайт, поисковая оптимизация, трафик, web-аналитика, цель, источникRésumé
Проведено исследование современных инструментов Google Analytics, определены эффективные каналы привлечения пользователей и выявлены «узкие» места. Предложена методика эффективного использования инструментов Google Analytics, основанная на анализе основных показателей трафика, а также глубоком анализе целей и их последующей настройке. Методика позволяет повысить конверсию сайта и может быть полезна для специалистов в области поисковой оптимизации и web-аналитики
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(c) Tous droits réservés Олеся Николаевна Кадушкевич, Ирина Николаевна Егорова 2016
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