Method for effective usage of Google Analytics tools
DOI:
https://doi.org/10.15587/2313-8416.2016.58765Keywords:
method, conversion, website, search optimization, web analytics, goal, source, trafficAbstract
Modern Google Analytics tools have been investigated against effective attraction channels for users and bottlenecks detection. Conducted investigation allowed to suggest modern method for effective usage of Google Analytics tools. The method is based on main traffic indicators analysis, as well as deep analysis of goals and their consecutive tweaking. Method allows to increase website conversion and might be useful for SEO and Web analytics specialists
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Copyright (c) 2016 Олеся Николаевна Кадушкевич, Ирина Николаевна Егорова
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