Analysis of modern approaches to the creation of information systems of marketing companies
DOI:
https://doi.org/10.15587/2313-8416.2018.145733Keywords:
marketing information systems, marketing research, MIS methodology, enterprise management, conceptAbstract
The paper substantiates the role of marketing information systems (MIS) in modern enterprise management. The main elements of the MIS methodology are considered, its essence is revealed, and the possibilities of its implementation in practice are determined. A model of the MIS functioning and the main directions of its optimization are developed. The practical aspects of implementation and prospects for the development of the MIS methodology in the conditions of the modern Ukrainian economy are investigated
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Copyright (c) 2018 Ekaterina Kievskaya
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