Khimenеs Khrystyna experience of virtual technology application in NBA activities
DOI:
https://doi.org/10.15391/si.2021-4.06Keywords:
basketball, professional league, e-sports, modern developments, sports competitionsAbstract
Trends of the current stage of sports development, including globalization,
commercialization, computerization, etc. determine the need for the formation of new directions of
its development. In particular, virtual technologies, which today are the part of all spheres of
human life, make it possible to promote a sports product in various forms in the cyberspace market.
The NBA, as one of the leading North American professional leagues of game sports, is actively
implementing developments in this direction. At the same time, the modern scientific and theoretical
base requires the formation of a block of materials on the experience of such organizations as the
NBA in the use of virtual technologies to promote a sports product. The purpose of the study. To
identify the development of modern NBA within the virtual environment. Material and methods of
research. There were processed materials of publications related to the research topic, as well as
information from the official NBA website. Methods: data analysis and generalization; theoretical
interpretation and explanation; analysis of documentary materials, system analysis. Results. The
modern NBA works simultaneously in several areas of development of a virtual basketball product.
The key one is the NBA 2K eLeague created in its structure in 2017, which is a kind of virtual
prototype of itself. Most league teams (22) have their own cyber teams and play matches against
each other on a systematic basis within the regular season and playoff matches. This product brings
the NBA more than $ 1 billion dollars every year. In 2019, the league together with Microsoft
Teams launched a new project – NBA Together, which involves attracting spectators to basketball
matches in a virtual format. In this way, on the one hand, players retain support in the sports arena,
and on the other hand – fans can watch their favorite matches in real time without leaving home.
The key factor that has determined the significant intensification of the league's activities in these
areas is the global COVID pandemic. Conclusions. Today, virtual products NBA (NBA 2K League
(2017) and NBA Together (2019)) are actively developing and improving and in the future claim to
be one of the key components of the financial support of this professional sport organization.
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