Social responsibility of domestic enterprises
Keywords:social responsibility, business environment, matrix of feasibility, enterprise, internal and external environments
The article deals with the conditions of enterprises functioning in modern economy, which are characterized by high dynamism of external environment. A domestic enterprise can become effective due to its adaptation to these changes. Compliance of internal environment with the requirements of external environment as the most important factor in market success has prompted the enterprise to constant transformation.
Purposeful and continuous development of enterprises, which maintains the economic, industrial, technical, social indicators within the influence of external and internal environments, requires consideration of the interests of customers, subordinates, society, partners, employees, suppliers, managers, shareholders.
Social responsibility is the strategic direction of social development of enterprises.
It is outlined the essence of CSR as a concept whereby the enterprise should consider the interests of the society by taking responsibility for the impact of decisions and activities on society and the environment, consumers, employees, partners, suppliers, managers.
The directions for implementing social responsibility focused on enterprises purposeful and continuous development are given.
The advantages given for an enterprise by realization of social responsibility are exposed. The emphasis on the appropriateness of the matrix which helps to identify the key elements of feasibility of socially responsible business is placed on.
The prospects of the further development of the social responsibility of domestic enterprises are outlined.
Коlоt, А. М., Hrishnova, О. А. et al; In: Коlоt, А. М. (2012). Sotsialna vidpovidalnist: teoriia i praktyka rozvytku. К.: КNЕU, 501.
Dudkin, О. V. (2010). Тransformatsiia suynosti sotsialnoi vidpovidalnosti pidpryiemstva v umovakh ekonomichnoi nestabilnosti. Visnyk Sumskoho natsionalnoho ahrarnoho universytetu. Seriia “Еkonomika tа menedzhment”, 5/1, 150-155.
Zinchenko, А. H., Saprykina, М. А. (2010). Коrporatyvna sotsialna vidpovidalnist 2005-2010: stan ta perspektyvy rozvytku. К.: Farbovanyi lyst, 56.
Меlnyk, S. V. Chumakov, D.D., Маrtynenko, М. М. (2012). Меtоdychni rekomendatsii shchodo formuvannia ta vprovadzhennia v Ukraini systemy sotsialnoi vidpovidalnosti biznesu. Luhansk: DUN-DI STV, 27.
Petrushchenko, Yu. М., Dudkin, О. V. (2009). Formuvannia іnstytutu pozytyvnoi sotsialnoi vidpovidalnosti. Naukovi pratsi Donetskoho natsionalnoho tekhnichnoho universytetu. Seriia: ekonomichna, 37-3, 25-31.
Shapoval, V. М. (2011). Sotsialna vidpovidalnist biznesu v strukturi upravlinnia екоnомікоiu. Dnipropetrovsk: DVNZ “NHU”, 357.
Vorobei, V. Маtrytsia umov dotsilnosti rozroblena комpaniieiu SustainAbility, vyznachennia faktoriv, vazhlyvykh glia кrain TsSYe. Available: www.sustainability.com/developing-value/executive-summary1.asp.
Investment and enterprise responsibility review. Analysis of investor and enterprise policies on corporate social responsibility. (2010). United Nations,New York andGeneva, 95. Available: http://unctad.org/en/docs/diaeed20101_en.pdf.
Meznar, M., Chrisman, J. J., Carroll, A. B. (1990, August 1). Social responsibility and strategic management: toward an enterprise strategy classification. Academy of Management Proceedings, Vol. 1990, № 1, 332–336. doi:10.5465/ambpp.1990.4980184.
Pokiakova, О. М., Каs, P. Yu. (2010). Оsоblyvosti formuvannia і rozvytku соtsialnoi vidpovidalnosti pidpryiemstv v Ukraini. Visnyk екоnоміky transportu і promyslovosti, 32, 284-289.
How to Cite
Copyright (c) 2016 Василь Ярославович Брич, Ірина Ігорівна Смачило
This work is licensed under a Creative Commons Attribution 4.0 International License.
The consolidation and conditions for the transfer of copyright (identification of authorship) is carried out in the License Agreement. In particular, the authors reserve the right to the authorship of their manuscript and transfer the first publication of this work to the journal under the terms of the Creative Commons CC BY license. At the same time, they have the right to conclude on their own additional agreements concerning the non-exclusive distribution of the work in the form in which it was published by this journal, but provided that the link to the first publication of the article in this journal is preserved.