Social responsibility of domestic enterprises

Authors

DOI:

https://doi.org/10.15587/2312-8372.2014.28107

Keywords:

social responsibility, business environment, matrix of feasibility, enterprise, internal and external environments

Abstract

The article deals with the conditions of enterprises functioning in modern economy, which are characterized by high dynamism of external environment. A domestic enterprise can become effective due to its adaptation to these changes. Compliance of internal environment with the requirements of external environment as the most important factor in market success has prompted the enterprise to constant transformation.

Purposeful and continuous development of enterprises, which maintains the economic, industrial, technical, social indicators within the influence of external and internal environments, requires consideration of the interests of customers, subordinates, society, partners, employees, suppliers, managers, shareholders.

Social responsibility is the strategic direction of social development of enterprises.

It is outlined the essence of CSR as a concept whereby the enterprise should consider the interests of the society by taking responsibility for the impact of decisions and activities on society and the environment, consumers, employees, partners, suppliers, managers.

The directions for implementing social responsibility focused on enterprises purposeful and continuous development are given.

The advantages given for an enterprise by realization of social responsibility are exposed. The emphasis on the appropriateness of the matrix which helps to identify the key elements of feasibility of socially responsible business is placed on.

The prospects of the further development of the social responsibility of domestic enterprises are outlined.

Author Biographies

Василь Ярославович Брич, Ternopil National Economic University, Lvivska Str. 11, Ternopil, 46020

Doctor of Economic Sciences, Professor

Department of International Business and Tourism

Ірина Ігорівна Смачило, Ternopil National Economic University, Lvivska Str. 11, Ternopil, 46020

Candidate of Economic Sciences, Senior Teacher

Department of International Business and Tourism

References

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Published

2014-10-02

How to Cite

Брич, В. Я., & Смачило, І. І. (2014). Social responsibility of domestic enterprises. Technology Audit and Production Reserves, 5(2(19), 36–39. https://doi.org/10.15587/2312-8372.2014.28107

Issue

Vol. 5 No. 2(19) (2014): Production reserves. Economics and management of enterprise. Development of productive forces and regional economy

Section

Economics and Enterprise Management: Original Research

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Copyright (c) 2016 Василь Ярославович Брич, Ірина Ігорівна Смачило

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