Organization of strategic management of potential of corporate logistics systems organizing on the basis of marketing

Authors

DOI:

https://doi.org/10.15587/2312-8372.2015.44723

Keywords:

corporate logistics system, management of potential, marketing potential, logistics potential, strategy

Abstract

One of the popular trends of the national economy is the development of cooperative-integrative processes that lead to the emergence of corporate logistics systems. Based on its own working, the author argues the need for proper organization for strategic management of logistics systems. The basis of the proposed organizational process is in correlating of levels of marketing and logistics capacity. Proof of the proposition is based on constructing a model of canonical correlation based on the proposed list of indicators. The practical implementation of the proposed combination of targeting potential marketing and logistics invited to perform by building relevant strategic matrix. Empirical rationale of such matrix formation and establishment of the list of its segments is cluster analysis of 31 enterprises of engineering industry. Preconditions of strategic management of corporate logistics system, depending on the segment developed strategic matrix are determined in the article based on the results of this analysis.

Author Biography

Діана Рафаелівна Пилипенко, Simon Kuznets Kharkiv National University of Economics, Lenina ave., 9a, Kharkiv, 61166

Postgraduate student

Department of Political economy

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Published

2015-05-28

How to Cite

Пилипенко, Д. Р. (2015). Organization of strategic management of potential of corporate logistics systems organizing on the basis of marketing. Technology Audit and Production Reserves, 3(5(23), 85–89. https://doi.org/10.15587/2312-8372.2015.44723

Issue

Vol. 3 No. 5(23) (2015): Economics and management of enterprise. Development of the productive forces and regional economy

Section

Economic Cybernetics: Original Research

License

Copyright (c) 2016 Діана Рафаелівна Пилипенко

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