Comparison of methods of enterprise competitiveness estimation

Authors

  • Ірина Анатоліївна Брижань Poltava National Technical Yuri Kondratyuk University, Pershotravneviy Pr. 24, Poltava, Ukraine, 36601, Ukraine https://orcid.org/0000-0002-2449-2076
  • Віра Яківна Чевганова Poltava National Technical Yuri Kondratyuk University, Pershotravneviy Pr. 24, Poltava, Ukraine, 36601, Ukraine https://orcid.org/0000-0003-1428-430X

DOI:

https://doi.org/10.15587/2312-8372.2015.47269

Keywords:

competitiveness, competition, competitive advantage, strategy, evaluation methods

Abstract

In order to be successful any enterprise needs to assess its competitiveness on a regular basis that enables to determine the strengths and weaknesses of the company, identify its hidden potential opportunities and, accordingly, improve its strategy. In the article the authors suggest broaden classification of methodological approaches to evaluate competitiveness, that can help define the most appropriate method.

The choice of the method to assesse competitiveness depends on the matter who and what for is doing it. SWOT-analysis can be used with the aim of general analysis of the enterprise and the market, identification of their opportunities and threats. This method is based on the definition of strengths and weaknesses of the company and its competitors. PEST-analysis is recommended to be used for studying of the external environment of the enterprise, the development of measures to minimize the impact of negative factors and planning the development strategy based on positive factors. Comprehensive competitiveness evaluation methods are the most informative. In particular, the market position of the enterprise compared to its strategic competitors can be determined by the method of competitiveness pyramid constructing.

The authors prove the necessity of using different methods for competitiveness evaluation based on practical examples. It depends on the purpose of the assessment, spheres of business, available information, preferences of the decision maker, the time allowed for decision making.

Author Biographies

Ірина Анатоліївна Брижань, Poltava National Technical Yuri Kondratyuk University, Pershotravneviy Pr. 24, Poltava, Ukraine, 36601

Doctor of Economics, Associate Professor

Department of enterprise economics and personnel management 

Віра Яківна Чевганова, Poltava National Technical Yuri Kondratyuk University, Pershotravneviy Pr. 24, Poltava, Ukraine, 36601

Candidate of Economic Science, Professor, Head of Department

Department of enterprise economics and personnel management 

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Published

2015-07-23

How to Cite

Брижань, І. А., & Чевганова, В. Я. (2015). Comparison of methods of enterprise competitiveness estimation. Technology Audit and Production Reserves, 4(5(24), 10–15. https://doi.org/10.15587/2312-8372.2015.47269

Issue

Vol. 4 No. 5(24) (2015): Economics and management of enterprise. Development of the productive forces and regional economy. Economic cybernetics

Section

Economics and Enterprise Management: Original Research

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Copyright (c) 2016 Ірина Анатоліївна Брижань, Віра Яківна Чевганова

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