Neoclassical concept of marketing information systems of the companies

Authors

DOI:

https://doi.org/10.15587/2312-8372.2015.48390

Keywords:

marketing information systems, marketing researches, monitoring, risk assessment, mixed concrete

Abstract

The article shows that the new challenges facing enterprises necessitated concept modernization of marketing information systems. The neoclassical concept of marketing information system is proposed, its definition, purpose, objectives, principles on which the goal is achieved and tasks, solutions to problems faced by enterprises and structure of the system are given.

It is shown that marketing information system of the concrete and the concrete product manufacturer – is the organizational and administrative mechanism for the aggregation, processing, analysis of valuable information needed to develop forecasts for the enterprise under uncertainty and risk marketing environment.

It is proposed the scheme of neoclassical concept of marketing information systems of the enterprise which consists of the following four subsystems: monitoring; marketing research; risk assessment; forecasting.

Author Biography

Ірина Анатоліївна Педько, Odessa State Academy of Construction and Architecture, st. Didryhsona, 4, Odesa, Ukraine, 65029

Candidate of Economic Sciences, Associate Professor

Department of enterprise economics

References

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Published

2015-09-22

How to Cite

Педько, І. А. (2015). Neoclassical concept of marketing information systems of the companies. Technology Audit and Production Reserves, 5(5(25), 4–9. https://doi.org/10.15587/2312-8372.2015.48390

Issue

Vol. 5 No. 5(25) (2015): Economics and management of enterprise. Development of the productive forces and regional economy. Economic cybernetics

Section

Economics and Enterprise Management: Original Research

License

Copyright (c) 2016 Ірина Анатоліївна Педько

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