New technologies of diagnostics of motivational sources of youth behavior


  • Андрій Віталійович Доронін Zhukovsky National Aerospace University «Kharkiv Aviation Institute», Chkalovа str., 17, Kharkiv, Ukraine, 61070, Ukraine
  • Степан Андрійович Доронін Simon Kuznets Kharkiv National University of Economics, Kharkiv, Nauky avenue, 9-A, 61166, Ukraine



behavior, consciousness, motivational values, spiral dynamics, gender differences


Non-constructiveness of the economic and political transformations of Ukrainian society negatively affected the collectivist values that would ensure its consolidation. This situation caused the topicality of seeking new technologies to develop values capable of humanization and solidarity of society. Particular concern in this context has the motivation in behavior of youth, together with ability and readiness to interact with other people. The article is aimed at verifying, with use of recommendations of the spiral dynamics theory by C. Graves, whether diagnosing the sources of youth behavior is possible, and on this basis determining the reserves of its self-identification.

The theory of C. Graves focuses on the multi-layered development spiral of human consciousness, in the unity of two components. The first component includes personal motivational values, the second – conditions of human existence in society. Conformity between the identified components ensures the harmonic function of both a human and his social environment.

Practice has shown that in today's world the development of social community is accompanied by complicacy of the consciousness of everyone involved into it, along with combining different levels of consciousness in the community. Understanding of systematized human values that are reflected in mind provides a basis for qualitative arranging activities of those people and organizations with whom a person comes in contact.

In this study, the following hypothesis has been formulated: formation of a human system of world perception is being influenced by some latent factors, which have gender differences. Verifying the hypothesis by means of estimating the students' levels of consciousness showed that for boys the most characteristic life values are being a member of a collective without losing own individuality, as well as rivalry for own advantages sake in a collective, with observance of the established rules. The girls see the main advantage in the values of holistic thinking, consider expedient for their lives to rely mostly on themselves, and will try for an independent decision of life's problems. A significant role in forming the girls’ consciousness also plays the values of compliance with certain rules, although these rules may complicate individual implementation of humanistic ideas and system thinking.

Author Biographies

Андрій Віталійович Доронін, Zhukovsky National Aerospace University «Kharkiv Aviation Institute», Chkalovа str., 17, Kharkiv, Ukraine, 61070

Doctor of Economics, Professor, Head of Departmen

Department of Economics and Marketing

Степан Андрійович Доронін, Simon Kuznets Kharkiv National University of Economics, Kharkiv, Nauky avenue, 9-A, 61166

Graduate student

Department of Management and Business


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How to Cite

Доронін, А. В., & Доронін, С. А. (2016). New technologies of diagnostics of motivational sources of youth behavior. Technology Audit and Production Reserves, 3(4(29), 18–22.



Economics and Enterprise Management: Original Research