The influence of corporate culture in the activity of the company and its innovativeness

Authors

  • Андрей Владимирович Карпенко Zaporizhzhya National Technical University, Сhumachenka, st., 43/119, Zaporizhzhya, Ukraine, 69104, Ukraine https://orcid.org/0000-0002-5717-4349
  • Юлия Григорьевна Коляда Subsidiaries «Zaporozhyskyi Oblavtodor», PJSC «SJSC «Roads of Ukraine», Zelenodolskaya st., 7B, Zaporizhzhya, 69068, Ukraine https://orcid.org/0000-0003-0876-143X

DOI:

https://doi.org/10.15587/2312-8372.2016.87122

Keywords:

corporate culture, values, development, staff, creativity, innovativeness

Abstract

The importance of corporate culture in the development of a modern economy, the activities of the company and its innovative development are researched. The positive side of the high level of corporate culture and its impact on the activities of the company through its influence on the thinking of staff and his career are revealed. The significance of innovation in the development effectiveness of the corporate culture and the basic principles of the system of motivation needed to change the culture of quality and increase innovation are determined.

Examples of successful foreign companies that are actively developing their own culture and the main priorities of the development of the management of their culture are analyzed. The basic stages of the socialization of personnel in the workplace, directly affecting his vision of the enterprise culture and its acceptance are identified. It is proved that the development of a certain type of corporate culture influences the activation of innovative processes at the enterprise or the lack thereof. Interventions for the development and strengthening of corporate culture are based as the basis for increasing the competitiveness of enterprises.

Author Biographies

Андрей Владимирович Карпенко, Zaporizhzhya National Technical University, Сhumachenka, st., 43/119, Zaporizhzhya, Ukraine, 69104

Candidate of Economic Sciences, Associate Professor

Department of Personnel Management and Labour Economics

Юлия Григорьевна Коляда, Subsidiaries «Zaporozhyskyi Oblavtodor», PJSC «SJSC «Roads of Ukraine», Zelenodolskaya st., 7B, Zaporizhzhya, 69068

Lead Engineer,

Department of Planning and Economic 

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Published

2016-11-24

How to Cite

Карпенко, А. В., & Коляда, Ю. Г. (2016). The influence of corporate culture in the activity of the company and its innovativeness. Technology Audit and Production Reserves, 6(4(32), 20–24. https://doi.org/10.15587/2312-8372.2016.87122

Issue

Vol. 6 No. 4(32) (2016): Economics and management of enterprise

Section

Economics and Enterprise Management: Original Research

License

Copyright (c) 2016 Андрей Владимирович Карпенко, Юлия Григорьевна Коляда

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