Samojlenko K. Scientific and methodological approaches to determine the usefulness of the information product

Abstract

In the article the question of the importance of information in the current conditions of market relations. Definitely interaction information with other economic concepts, categories and institutions. Underline the relevance of the research nature of the usefulness of information products and emphasized that determine the usefulness of the information product will make conclusions about the changes taking place in the market of information and predict its future development. The role of media in the development of a modern economy, which allows us to consider it as an additional factor alone product coming to market in the form of information products and services. Approaches to determine the nature of the information product. A generalized definition of " information products". Definitely the most important similarities inherent in virtually all information products: relevance, accuracy, relevance, innovation, efficiency . Shows major suppliers of information products on the market. Definitely consumer information products. The essence of utility goods and highlighted that usefulness - the concept is entirely individual. Proved the difference in determining the usefulness of tangible and intangible benefits. Considered feature definition utility information product. Emphasized on the importance of innovation in shaping the usefulness of the information product. Formed matrix "novelty , usefulness of the information". Determined that the relevance of the information product - the subjective value of information in the time dimension