Andryushchenko I. Effect of innovation and investment in the strategic development of the industrial enterprise

Abstract

The article considers the impact of innovation and investment in the strategic development of industrial enterprises. Disclosed modern meaning of the term «innovation», especially the concept of «investment» and the essence of the strategic development of the company. The factors of enterprise development, which should be taken into account in the formation of investment and innovation policy. The essence of the strategic development of the company. Proposed development of deployed strategic analysis and strategic plans to achieve these goals and to obtain a sustainable competitive advantage. This allows you to react promptly and quickly make the process of adapting to unpredictable environmental changes and the development of products that will be demanded by the consumer. The analysis of the level of innovative activity of Ukrainian enterprises. The causes that negatively affect innovation in production. Proved the need for innovation and investment strategy. Show all possible situations that occur in industrial enterprises in the application of investment and innovation strategy. Introduction of innovations provides production load associated companies, restoring the lost production of communication and cooperation. The economic security of the country is inversely proportional depends on the use of imported materials and components, especially in the production of consumer goods