Arovina M. Online auctions in the electronic business of Ukraine

Abstract

In the article the peculiarities of Internet auctions in Ukraine are investigated. The essence of the online-auction as an electronic transaction, the main differences from the classical auction are considered. Features and benefits of its use to the retail trade in the B2C and C2C segments are defined. Types of Internet auctions on the basis of their formation are analyzed. Main positive factors contributing to changes in the market: strong growth of e-commerce, increasing the number of Internet users, the ability to use different business models identified. Internet user’s activity in regions of Ukraine is analyzed. Classification of Internet auctions on the types of products offered held. It was found that attendance multi commodity auctions is much higher than the niche, presented the rating of attendance commodity structure, the basic product groups - leaders of sales in the dynamics studied. Trends in consumer demand traced. It was determined that the recent e-commerce market declined slightly due to currency fluctuations, rising commodity prices and the general instability of the economic situation in the country. Existing payment systems as an important factor in the attractiveness of participation of Internet auctions and their advantages and disadvantages discussed. A comparative analysis of payment systems of various types of criteria for the use of different currencies, the level of safety, the cost of the service performed. Prospects for the development of online auctions in Ukraine are determined.