Maltseva I.V. Organization tourist business on the basis of information technologies

Abstract

The article describes the planning process in the field of tourism: analysis offer of tourist agencies and their competitors, strengths and weaknesses; forecast needs, the choice of a marketing strategy, the level of automation, human resources, development of financial plan, assessment risk methods and management. It lists the main uses of the Internet - technologies and software features within the tourist business. The primary tasks of information technology are keeping customers and their applications, on-line booking, the formation of the database of tourism services of different tour operators, selection of an optimal offer for the customer.
Author characterize the existing reservation systems, as well as the benefits of their on-line use for customers and tour operators. It was determined that the global systems include: AMADEUS, GALILEO, SABRE, national - START, TRAVIAUSTRIA, TRAVICOM, and to computer reservation systems created by individual enterprises - TRAVELPLANET, UCS-UKR, "Galactica '' and others. It reviewed a global reservation system AMADEUS, which is the leader in Europe and South America and also first ranked in Ukraine. It provides real-time access to the resources of the airlines, hotels, car rental companies, insurance companies and provides the opportunity to work with tour operators, rail carriers, cruise and insurance companies. Steps have been proposed to order tour in this system, which allows to get information about the availability of tickets, a selection of travel accommodations to choose the best options that have already been analyzed by the system and are sorted by the given parameters.