STARTUP AS A NEW BUSINESS LINE

Abstract

The work represents the results of the research and political consultations, by representatives of the Institute of Economics with the objective of evaluating the business environment of Ukraine (Annual evaluation of business climate). Determined were the main obstacles for the growth of small and medium business undertakings in the year of 2016, as well as such obstacles for 2017-2018. The main definitions for “startup” notions were given and its main characteristics were defined (creation of new and unique product, that will satisfy most important needs of consumers, quick development, lack of initial financial resources for implementation of the idea and high risks). Revealed were differences between startup and small business undertakings with regard to the following signs: innovative character, the domain of activities, the trajectory of successful development, growth rate, scalability of business model, influence upon the market, infrastructure, sources of investment and the scope of activities. Classification of start ups was characterized and represented. Indicated were the startup stages: pre-see stage, seed-stage, prototype, operational prototype, alpha-version of the project (product), closed beta-version of the project (product), public beta-version of the project (product), startup stage, growth stage, extension stage, output stage. Ways of investment for start up-projects were revealed. 10 most promising start ups in Ukraine were listed. Some of common problems with startup-projects in Ukraine were determined.