DEVELOPMENT OF THE RETAIL ASSORTMENT ON DECISIONS FOR STRUCTURING

Abstract

One of the key tasks of a retailer is to respond effectively to the requirements of the consumers. Here, the activities of research, formation, structuring, optimization, organization and development of the assortment are particularly important. These activities are subject to the strategy of the company and are based on the demand and needs. On its part, responding effectively to consumers implies the use of new approaches toward the overall assortment management. Such an approach, for example, is assortment structuring by commodity categories, as well as the related decisions to create, manage and evaluate the effectiveness of their assortment matrix, also called commodity portfolio.

Modernretailershaveavariety of toolsenabling them to carry out analyses in the specific trends of the retail assortment. It is extremely important to duly assess the situation in the retail premises. Managers are faced withmakingcomplicated decisionsrelated tostrategy development, selection and formationof retail assortment,pricing, movement andpresentation of the goodsin the store.Retailassortment structuringis especially important among thisset ofdecisions. This paper aims to differentiate and specify the types of decisions the implementation of which as specific activities aids the studying and structuring of retail assortment, as well as its rational organization and development.