COMMUNICATIVE PARADIGM OF MASTERING A FOREIGN LANGUAGE IN THE SYSTEM OF HIGHER EDUCATION OF UKRAINE
The purpose of the article is to provide theoretical substantiation and development of a model for teaching students of Ukrainian higher education institutions in other language communicative negotiation skills. The methodology involves the comprehensive use of general-scientific philosophical and cultural approaches to the realization of the purpose of scientific intelligence and a set of methods of linguistics, pedagogy and cultural studies. This research is performed in the framework of the integration approach to the communication process, from which the success of communication is largely determined by the awareness of the linguistic, cultural and communicative-communicative features of communicants that are manifested in strategies (methods) for achieving practical goals. The scientific novelty of the obtained results consists in considering the formation of professional communication skills in a foreign language as a conglomerate of professional communication, the identification and description of linguistic, stylistic, sociocultural, communicative and behavioral characteristics of the negotiations, as well as the further development of a phased model for students of non-philological specialties, to carry out an effective process of intercultural communication. Conclusions. Mastering intercultural, professionally meaningful communication involves the learning of professional concepts, socio-cultural values and communicative norms of the foreign cultural community as intercultural interaction, and, first of all, in international negotiations, the role of awareness of their own culture and cultural specificity of the partner, as well as the degree of readiness adequately, from the standpoint of ethnic-liberalism, perceive the professional culture of another community. The main components of the content of learning the skills of constructing a communicative process in a foreign language are: structural organization of communication; meta-communication tools, secured at each stage of communication; strategies and tactics of the communication process at each stage of its implementation; communicative acts, most typical for the negotiation process; style of communication, taking into account non-cultural specifics for the preparation and successful implementation of a communicative act.
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