SOCIAL COMMUNICATIONS AND THEIR DEVELOPMENT TRENDS IN THE UKRAINIAN INTERNET SPACE
DOI:
https://doi.org/10.32461/2409-9805.3.2018.150605Keywords:
social communications, internet-space, interactivity, information technologies, social networksAbstract
Purpose of the article. The research is related to the analysis of the main trends in the development of social communications in Ukraine and the identification of the fourth level of interactivity in social Internet communications. The methodology of the study is to apply the methods of analysis and synthesis. The methodological approach used allows to reveal and analyze the social communications and their development trends in the Ukrainian Internet space. The scientific novelty. The scientific novelty of the work is that for the first time the features of levels of interactivity in social communications of the Internet space are singled out. An analysis of existing trends in the development of social communications on the Internet is conducted. A new level of interactivity in Ukrainian social Internet communications is highlighted. Conclusions. The Ukrainian Internet space is characterized by both positive and negative trends in the development of social communications. The main areas of dissemination of social communications in the Ukrainian information Internet environment are social networks, mass media, blogs and information and communication sources characterized by multilevel interactivity and an individual approach to the recipient.
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