INFORMATION AND COMMUNICATION MECHANISMS OF THE INFLUENCE ON SOCIAL CONNECTION: AXIOLOGICAL ASPECT

Abstract

Purpose of Research. The purposes of the research are to analyse the information and communication mechanisms of the influence on social consciousness, to consider the role  of numerical taboos, which can  be understood as a manifestation of social and communicative pathology or a kind of special «information illness» of the society. Methodology. The methodology of the article includes the general scientific and special methods of the research such as analysis, synthesis, logical method and the method of generalization. Scientific Novelty. The scientific novelty of the article consists of the proposed ways to block the implicit taboos, to reveal their genetic roots such as a fear, in order to reduce the false impact on social consciousness. In addition, there is the substation of the possibility to overcome the inertia of the strategy of the confrontation in the process of formation of individual and social self-consciousness. Conclusions. All in all, the information immunity in the forms of various taboos, implanted «from above», will not be effective. The immune system of the organism as a whole is based on sufficiently effective self-correction of the protective and tolerant reactions. Thus, taking into account the administrative and legal aspects of the protection against such phenomena, we should hope for those protective barriers that are created by the «moral immunity» of the individual.