EVOLUTION OF SOCIAL COMMUNICATION: DEVELOPMENT OF A NEW CULTURAL REALITY
DOI:
https://doi.org/10.32461/2409-9805.2.2019.175933Keywords:
information, informational society, social institute, social communication, cultural realityAbstract
Purpose of the article: In the article, the development of social communication as the formation of a new cultural reality is analyzed. The methodology of the research is based on the application of general scientific and special methods of comprehension, in particular, analysis, synthesis, logical method, systemic method. The indicated methodological approach allows to reveal and analyze the informatization processes of modern cultural space, direct the society to new possibilities of circulation of information, cause a new way of life of a person and put forward new requirements to it. The scientific novelty of the work is to systematize typological features of the information society (techno-technical, socio-economic, political, intellectual, etc.) and to comprehend the new cultural reality, designated by situational in the implementation of institutional programs. Conclusions. The new cultural reality is characterized by the fact that society begins to acquire such features as the situational in the implementation of institutional programs and the cultural diversity of institutional norms in their orientation towards a symbolic representation of reality. Modern culture, on the one hand, promotes the development of a person by removing existing institutional constraints; on the other hand, it changes the thesaurus, by eroding the awareness of sociocultural reality as a historically established system of social institutions supported by national traditions, rules and a system of values and norms.
References
Волкова А. Значимость межкультурных коммуникаций в сфере рекламы и маркетинга: Россия и Великобритания URL: https://aeterna-ufa.ru/sbornik/SB-01.pdf#page=39 (Останнє звернення: 20.05.2019)
Иванов Д. В. Императив виртуализации. Современные теории общественных изменений. Санкт- Петербург : СШГУ, 2002. 278 с.
Куликова Л. В. Межкультурная коммуникация: теоретические и прикладные аспекты. На материале русской и немецкой лингвокультур : монография. Красноярск : РИО КГПУ, 2004. 196 с.
Купер И. Р. Гипертекст как способ коммуникации. URL: http://www.socio.ru/ bull/18.htm (Останнє звернення: 21.05.2019)
Хитров А. В. Блог как феномен культуры. Автореф. дис. канд. философских наук. Москва : МГУ, 2008. 25 с.
Шестопал А. В. Развитие информационного общества и контуры нового мирового порядка. Рационализм и культура на пороге третьего тысячелетия: материалы третьего российского философского конгресса (16–20 сентября 2002 г.). В 3 т. Т. 2: История древней и средневековой философии, история философии Нового и Новейшего времени, Русская философия, философия Востока, философия культуры, этика, эстетика. Коллоквиумы. Круглые столы. Ростов-на-Дону. 2002. С. 329–330.
Яскевич С. Социальная коммуникация как наука и специальность: становление, динамика, статус. Философия и социальные науки. 2016. № 3. С. 38–44.
Volkova, А. (2019). Significance of intercultural communications in the field of advertising
and marketing: Russia and the United Kingdom. Retrieved from https://aeterna-ufa.ru/sbornik/SB-01. pdf#page=39
Ivanov, D.V. (2002). The virtualization imperative. Modern theories of social change. Saint-Petersburg:
Saint-Petersburg State Univerity [in Russian].
Kulikova, L.V. (2004). Intercultural communication: theoretical and applied аspects. On the material
of Russian and German linguocultures: monograph. Krasnoyarsk: Editorial and publishing department of KSPU [in Russian].
Kuper, I.R. (2019) Hypertext as a way of communication. Retrieved from http://www.socio.ru/ bull/18.htm
Hitrov, А.V. (2008). Blog as a phenomenon of culture. Мoscow: MSU [in Russian].
Shestopal, А.V. (2002). The development of the information society and the contours of the new world order. Rationalism and culture on the threshold of the third millennium: materials of the Third Russian Philosophical Congress (September 16–20, 2002). In 3 volumes. Vol. 2: The history of ancient and medieval philosophy, the history of the philosophy of New and Modern times, Russian philosophy, philosophy of the East, philosophy of culture, ethics, aesthetics. Colloquiums. Round tables. Rostov-on-Don [in Russian].
Yaskevych, S. (2016). Social communication as a science and specialty: formation, dynamics, status.
Phylosophy and social sciences, № 3 [in Russian].
Downloads
Published
Issue
Section
License
Copyright (c) 2019 Mariia Yakubovska, Natalia Masi
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
