THE POINT OF DIGITAL AND INTERNET TECHNOLOGIES WITHIN THE INFORMATIVE SUPPORT OF POLITICAL PARTIES ACTIVITY

Abstract

The purpose of the article. To open and to analyze the place of digital and internet technologies  in the frames of informative support of political parties activity. The methodology of the research is  based on using the general scientific methods (analysis, synthesis, generalizing, and a logical method),  systemic, structural-functional, social-communicative, social-informative approaches. Applying these  methods and approaches gives the possibility to define the place of digital and internet technologies  in the informative support of political parties’ activity. The scientific novelty of the research work  is in the statement according to which the nearest perspective of accumulation and development of  communicative and network potential of the internet technologies, allow to consider them as the factors  of increasing the effectiveness of political parties’ activity as the institute of the representation interests  of social groups, as the powerful informative resource which is actively working on the party brand  consolidation and is the real means of party informative policy realization. Conclusions. Analysis  of the world tendencies gives the reason to confirm and predict that the next decade will be under  the sign of the further change of Ukrainian political parties activity into the Internet in the period of  electoral activity (during the election campaign) and also in the inter-election period. In the conditions  of the Internet politicization and the politics internetization and mediatization the party ideologists  and technologists are increasingly turning to tools in the course of providing their own information  work, which includes modern digit and internet technologies: official websites, projects-satellites,  special electoral internet projects, Internet – television, webinars, video hosting, electoral funding,  technologies Big Data, volunteers recruiting tools, monitoring and projecting the electoral dynamics,  viruses and incorrect (black) political internet technologies, etc.