Everyday life information means while reflecting in the individual consciousness on postmodern reality background

Abstract

The purpose of the article is a detailed analysis of information means of reflecting objective reality,
in an individual consciousness in a postmodern society. The methodology is based on the use of activity,
systemic, socio-cultural approaches, as well as methods of comparative and terminological analysis. The
scientific novelty of work is that the means of reflecting everyday reality in the individual consciousness are
investigated. Mechanisms of influence of information technologies of mass communication on social identity,
lifestyle, and culture, in general, are analyzed. It has been proved that social and cultural phenomena such as
post-folklore, ritualization, mythology, enigmatic narratives play an important role in the process of awareness
of objective reality. It is justified that the consciousness of the individual is in a total space created by mass
communication, and therefore the perception of everyday reality occurs under the influence of information
technologies. A significant role in modern society is played by the processes of demassification of everyday
life, which generate pluralism and a variety of thoughts; entertainment and humor are the main factors in
the manipulation of individual and social consciousness. Conclusions. Postmodern reality determines the
emergence and development of such phenomena of everyday life, which turn into an important means of
influencing the social, and especially the individual consciousness. Everyday life through means of mass
communication is reflected as an image of reality in the individual’s brain, is realized and reproduced as a
subjective reality. Scientific exploration in this area will always be relevant since everyday life in modern
postmodern society is an important specific source of society development, the meeting space of philosophy,
psychology, social communications, and culture. In our further research, we plan to study in more detail the
impact of post-folklore on the consciousness of the individual in postmodern reality.
Keywords: subjective reality, everyday life, enigmatic narratives, mythologization, ritualization, postfolklore, postmodernism, demassification.