Crowdfunding as an effective form of fundraising: prospects for libraries
DOI:
https://doi.org/10.32461/2409-9805.1.2022.257335Abstract
The purpose of the article is to study the theoretical and applied foundations of fundraising as purposeful integrated marketing activities to attract supporters and resource partners of the library, as well as to identify opportunities for crowdfunding and attracting investors in certain areas of library and information activities to understand the prospects of library business. Methodology. The theoretical basis of the research was scientific theoretical developments and concepts of leading scientists. The following methods were used in the research process: theoretical method generalization and comparison, the system method, method of induction and deduction, etc. The importance and possibilities of using crowdfunding as an innovative tool for the long-term development of libraries and librarianship in Ukraine have been studied. The scientific novelty of the research is to deepen and generalize the trends of crowdfunding in the world and to determine the prospects of this innovative tool for the development of libraries in Ukraine. Conclusions. The organization of crowdfunding initiatives is a very promising business in the world in general, and in Ukraine in particular. Given current trends, crowdfunding can become an alternative form of organizing funding for library development and support for literary projects.
Key words: fundraising, crowdfunding, crowdfunding platform, investor, financing, libraries, library business.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
