CONSUMER BENEFITS OF NUTRITIONAL SUPPORT PRODUCTS FOR PEOPLE WITH BURN INJURIES
DOI:
https://doi.org/10.15673/2073-8684.28/2014.29281Parole chiave:
products of nutritional support, enteral nutrition, marketing researchAbstract
This research deals with the researches of the results of consumer expectations regarding the properties of products for nutritional support for people with burns.
One of the problems in the food industry inUkraineis the lack of food nutritional support for people with burn injuries domestic production and the high cost of foreign products. In order to develop optimal nutritional support assortment of food was conducted market research to determine the consumer preferences.
The survey found that 45% of people with burn injuries basic criterion buying products nutritional support consider improving the healing of superficial burns, 40% - correction of disorders of energy metabolism, 10% - increase immunity and 5 % – a positive trend neurological status. The survey found that 66.7 % of respondents prefer dry mixtures
Importance taste of the product marked 95.3% of respondents. The biggest advantage of consumers prefer sweet-sour taste – 54.7%. Is established that consumers are for single servings of nutritional support products preferred volume of0.25 L– 56.7%, According to the data obtained were identified key flavor characteristics of the product, packaging preferences, consistency and a single serving. The results of studies of consumer preferences will predict demand for products and promote the development of optimal mix of recipes for nutritional support for people with burn injuries.
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