TOURIST BRANDING PROJECT OF KHARKIV REGION DISTRICTS: ETHNO-CULTURAL ASPECT
DOI:
https://doi.org/10.26565/2410-7360-2015-43-27Keywords:
tourism development, ethno-cultural tourism, districts of Kharkiv region, Kharkiv city, brand of districtAbstract
Ethno-cultural peculiarities of particular area residents play an important role in the development of tourism. Ethnic heritage of Eastern Ukraine is of particular interest. Due to the development of tourism in Eastern Ukraine an urgent issue in creating brand of Kharkiv region as a whole and its separate parts has appeared. Each Kharkiv region district, undoubtedly, has interesting features that could be used in tourism industry development.
The purpose of the study it is to analyze ethno-cultural tourism resources and tourism brands to determine districts of Kharkiv region.
The article describes the main resources of the ethnic and cultural tourism, their classification according to the internal structure. A group of single ethno-cultural resources, including legends, songs, dances, place names and others has been determined as well as complex ethnic and cultural resources, including language, religion and beliefs, traditions, local cuisine,etc. It analyzes the activities of organizations involved in supporting development of ethnic and cultural tourism in Kharkiv regions and the city of Kharkiv. Ethnocultural characteristics of Kharkiv region districts have been analyzed. Event-defined resources, objects or places associated with the activity of well-known etnofors may become tourist brand districts of Kharkiv region.
Among the districts of Kharkiv region there are presumed territorial brands associated with monuments and places where well-known etnofors lived or worked. A large number of brands belonging to groups of festivals, fairs and historical monuments have been studied.
Ethnocultural tourism potential in Kharkiv region is significant and diverse, but the actual practice of the local representatives of the tourist business is still focused on the stereotypical types of services and the direction of travels.
References
Balaganskaja, M.Ju. (2014). Rol' jetnokul'turnogo komponenta v formirovanii turisticheskogo produkta. Aviable at: http: //tourlib.net/books_tourism/balaganskaya.htm
Voskresenskij, V.Ju. (2006). Mezhdunarodnyj turizm: ucheb. posobie. M.: Juniti-Dana.
Gajduchenko, I. (2005). Sel'skij zelenyj turizm – al'ternativnyj vid zanjatosti dlja sel'skogo naselenija i otdyha dlja gorozhan. Aviable at: http: http ://www. vecherniy.kharkov.ua/news/1849/
Golikov, A.P. & Redin, V.I. (1993). Rekreacija, turizm, kraevedenie: o rekreac. vozmozhnostjah Har'kovshhiny, 91-95.
Klimov, A. (2002). Sel'skij turizm i prirodno-zapovednyj fond, 5/6, 41-43.
Kononenko, B.I. (2003). Bol'shoj tolkovyj slovar' po kul'turologii. M.: Veche 2000.
Levochkina, N.A. (2012). Turisticheskie brendy territorii: struktura i osobennosti. Rossijskoe predprinimatel'stvo, 20 (218), 152-158.
Nezdojminov, S.G. (2014). Brending turisticheskogo regiona. Vestnik PGU. Serija: Jekonomika, 4 (23), 78-85.
Nikiforova, G.Ju. (2011). Ocenka jeffektivnosti brendinga territorii. Rossijskoe predprinimatel'stvo, 10(58), 109-116.
Misticheskij tur po Har'kovskoj oblasti (2015). Aviable at: http://www.segodnya.ua/regions/kharkov/ misticheskiy-tur-po-harkovskoy-oblasti-podzemele-s-prizrakami-poiski-nlo-i-legenda-volchey-reki-625000.html
Durovich, A.P., Bondarenko, G.A. & Sergeeva, T.M. (2006). Organizacija turizma: uchebnoe posobie. Mn.: Novoe znanie.
Orlova, M.L. (2009). Resursi etnіchnogo turizmu regіonu: suspіl'no-geografіchna ocіnka (na materіalah Odes'koy oblastі). Extended abstract of candidate’s thesis.
Redіna, V.A. & Sіtalova O.O. (2005). Dovіdnik junogo kraєznavcja Harkіvshhini. Aviable at: http://xt.ht/oblast/
Sokolenko, A.V. (2013). Doslіdzhennja efektivnostі vikoristannja turists'ko-rekreacіjnogo potencіalu Harkіvs'koy oblastі na prikladі pam’jatok Verhn'osaltіvs'koy arheologіchnoy kul'turi: Geografіja, kartografіja, geografіchna osvіta: іstorіja, metodologіja, praktika: materіali mіzhnarodnoy naukovo-praktichnoy konferencіy (9-11.10.2014). Kiyv, Logos, 282-284.
Tretec'kij, V. (2005). Rozkrivaєmo turistichnij potencіal: [rozvitok kraєzn. turizmu na Harkіvshhinі]. Gubernіja, 6, 15.
Turistichnij ta kurortno-rekreacіjnij kompleks Harkіvs'koy oblastі: dovіd. Іnformacіja (2006). Harkiv: Hark. obl. derzh. admіn, 1, 182-183.
Shul'zhenko, L.S. (2000). Slobozhanshhina jak skladova chastina єdinogo turists'kogo prostoru. Zb. nauk. pr. Ser. Іstorіja ta geogr, 4, 237-245.
Harkіvs'kij іstorichnij muzej. Slobozhans'ki motivi. Etnografіja Slobіds'koy Ukrayni (2015). Aviable at: http://museum.kh.ua/exhibits/slobozhanski-motivi.html
Har'kovskij oblastnoj organizacionno-metodicheskij centr kul'tury i iskusstva (2015). Aviable at: http://www.cultura.kh.ua
Moscardo, G. (2015). Understanding Ethnic Tourists – the Tjapukai experience. Aviable at: http://www.rainforest-crc.jcu.edu.au
Downloads
Published
Issue
Section
License
Copyright (c) 2016 А. V. Sokolenko, A. V. Mazurova
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).